Understanding Your Alerts

Noam Dorr
Written by Noam DorrLast updated 2 hours ago

When Reechee detects a negative review about one of your tracked competitors, you'll receive an alert. Here's everything you need to know about what you're getting and how to use it.

What Triggers an Alert?

An alert is created when:

  • A negative review appears about a competitor product you're tracking

  • The review mentions specific pain points (not just generic complaints)

  • We can identify the company behind the reviewer

You won't get alerts for purely positive reviews or reviews without actionable intelligence.

The Alert Email

You'll receive an email notification that looks like this:

Here's what's included:

Company Name - The organization experiencing issues with your competitor
Competitor Product - Which product they're frustrated with
Key Pain Points - A brief summary of their specific frustrations
View Details Button - Takes you to the full intelligence on this opportunity

The email is designed to give you just enough information to decide if this is worth investigating further. If it looks promising, click "View details" to see the complete picture.

The Alert Detail Page

This is where the real intelligence lives:

Company Intelligence

Basic Firmographics:

  • Company name and industry

  • Country/location

  • Employee count

  • Company description

  • Links to their website and LinkedIn

This helps you quickly qualify whether this company fits your ideal customer profile.

Review Information

Review Context:

  • Date the review was posted

  • Review rating (shows even if partially positive)

  • Platform where it appeared (G2, Capterra, TrustRadius, etc.)

  • Direct link to the original review

Pain Points Summary: Detailed breakdown of the specific issues mentioned in the review. These are the gold - the exact problems your competitor failed to solve.

Available Actions

Unlock Reviewer LinkedIn (Costs 1 credit)
Reveals the LinkedIn profile of the person who wrote the review. Useful when you want to:

  • Reach out directly to the frustrated user

  • Understand their role and influence in the organization

  • See if they're a champion-in-waiting

Find Decision Makers (Costs 1 credit)
Identifies 2-4 key decision-makers at the company beyond just the reviewer. This gives you:

  • Economic Buyer (budget authority)

  • Technical Buyer (evaluates solutions)

  • Additional stakeholders

  • LinkedIn profiles for multi-threading your outreach

Note: Credits are only charged if we successfully find decision-makers. If we can't identify additional stakeholders, you won't be charged.

See Pain Points Report
View aggregate patterns across all reviews for this competitor product. This helps you understand:

  • Recurring issues across multiple customers

  • Trends over time

  • The competitor's biggest weaknesses

How to Interpret Alerts

Good Fit Indicators:

  • Company size/industry matches your ICP

  • Pain points directly map to your product's strengths

  • Review is recent (within last 30-60 days)

  • Reviewer has influence (manager+ level)

Proceed with Caution:

  • Very old reviews (6+ months) - frustration may have been resolved

  • Very small companies if you target enterprise

  • Generic complaints without specific pain points

  • Industries outside your expertise

Common Questions

Why did I get an alert for a 4-star review?
We monitor for pain points, not just low ratings. Sometimes users give decent ratings while still expressing specific frustrations that create sales opportunities.

How quickly do I receive alerts?
Reviews are detected within 24 hours of being published on the platform. However, platforms themselves often have 1-7 day moderation periods, so there's always some lag between when someone submits a review and when you're notified.

Can I get too many alerts?
Alert volume varies by competitor and industry. Some tracked products generate 2-3 alerts monthly, others might generate several per week. You can always adjust your watchlist to focus on the highest-value competitors.

What if the company isn't a good fit?
Not every alert will be actionable - that's normal. Focus on the ones that match your ICP and have pain points your product solves. Over time, you'll get better at quickly identifying high-potential opportunities.

Next Steps

Once you've reviewed an alert:

  1. Qualify the opportunity - Does this company fit your ICP?

  2. Unlock intelligence - Use credits strategically on promising leads

  3. Generate your pitch - Use our AI pitch generator to create personalized outreach

  4. Take action - Reach out while their frustration is fresh

Remember: Reechee gives you the intelligence and timing advantage. What you do with it determines your success.

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