Individual alerts show you specific sales opportunities. Pain Points Reports show you the bigger picture - recurring frustrations across all of your competitor's unhappy customers.
What Are Pain Points Reports?
A Pain Points Report aggregates and analyzes negative feedback from multiple reviews about a specific competitor product. Instead of reading reviews one by one, you get a clear view of what's consistently frustrating their customers.
Think of it as competitive intelligence at scale.
What You'll See
Common Frustrations
The most frequently mentioned pain points, ranked by how often they appear. This tells you what your competitor struggles with most.
Emerging Trends
Patterns over time - are certain complaints increasing? Are old issues getting worse? This helps you spot weaknesses before your competitor fixes them.
Category Breakdown
Pain points organized by type:
Product/Feature gaps
UX and usability issues
Support and service problems
Performance and reliability
Pricing and value concerns
How to Access Reports
From any alert, click "See pain points report" to view aggregate patterns for that competitor product. You can also access reports directly from your watchlist.
Cost: Free - Pain Points Reports don't use credits. They're included with all plans.
Why This Matters
For Sales Teams
Sharpen your positioning
When you know 60% of their unhappy customers complain about "limited integrations," you lead with your integration ecosystem.
Create killer battle cards
Build objection handling scripts based on actual customer complaints, not assumptions about competitor weaknesses.
Personalize at scale
Even if you haven't unlocked every individual alert, you know the most common pain points to address in outreach.
For Product Teams
Validate your roadmap
See which competitor gaps are worth exploiting. If their customers consistently want Feature X and you're building it, you've got validation.
Identify whitespace
Find problems your competitor isn't solving - and maybe you should be.
Avoid their mistakes
Learn from their UX disasters, pricing missteps, and feature gaps without making the same errors.
For Marketing Teams
Craft better messaging
Build campaigns around verified pain points, not guessed-at problems.
Create targeted content
Write comparison pages, case studies, and blog posts that address the exact frustrations their customers express.
Improve conversion
When your landing page speaks directly to the problems prospects are actually experiencing with competitors, they convert.
Real-World Example
Let's say you're tracking Competitor X's project management tool. The Pain Points Report might reveal:
Top 3 Issues:
"Poor mobile experience" (mentioned in 45% of negative reviews)
"Reporting features too basic" (mentioned in 38% of reviews)
"Slow customer support response" (mentioned in 32% of reviews)
How to use this:
Sales: Lead demos by showing your mobile app and advanced reporting
Product: Prioritize mobile optimization (they're leaving a gap open)
Marketing: Create content like "5 Project Management Tools with Actually Good Mobile Apps"
Best Practices
Review regularly
Check Pain Points Reports monthly to spot new trends. Competitor weaknesses evolve.
Combine with individual alerts
Use reports for strategic positioning, individual alerts for tactical sales outreach.
Share across teams
Sales, product, and marketing should all have access. Everyone benefits from competitive intelligence.